A wave of empowerment sweeps Jammu and Kashmir as women embrace self-help groups for economic freedom. Around 1,500 participants are busy with income-generating ventures like cow dung patties, devotional attire, handcrafted bags, and more. These efforts are building resilient households and confident futures.
In Samba, the innovative ‘Samba Sakhi’ program breathes new life into Kalika paintings, turning cultural motifs into commercial success. Spearheaded by award-winning Meenakshi Gupta, it’s drawing in the younger generation with unwavering family backing.
Inspired by ‘Vocal for Local’, these initiatives propel local crafts to broader audiences. Demand surges as customers value the authenticity and the story of female upliftment. This synergy preserves J&K’s artistic soul while driving economic vitality.
The women stand tall, proud of their contributions to cultural continuity. With markets opening up regionally and nationally, their vision expands: more women empowered, traditions alive, and communities stronger. J&K’s self-reliance journey is just beginning.