Despite stiff competitors from Samsung and OnePlus within the high-end smartphone market, Apple’s market share in India continues to develop. New knowledge from Counterpoint Research suggests Apple was the sixth-largest smartphone vendor in India within the fourth quarter of 2020, due to 171 per cent progress. The tech large grew 93 per cent YoY in 2020.
According to the report, Apple managed to ship 1.5 million iPhones within the nation within the final quarter of 2020. An improve in gross sales of older-generation iPhone 11 and the newer mid-range iPhone SE has helped Apple develop through the busiest purchasing months in India.
Over the previous few years, Apple has taken a hyper strategy on this planet’s second-largest smartphone market. Like its opponents, Apple is betting on enormous reductions and cashback affords on iPhone fashions to lure new prospects. Since final yr, Apple can be promoting its fancy merchandise by means of its on-line retailer. The technique appears to be paying for the corporate, which goes after aspirational shoppers who’re able to pay extra for its superior iPhones.
Apple had its best-ever quarter in This autumn 2020, promoting greater than 1.5 million items, in keeping with Counterpoint Research. (Image credit score: Counterpoint Research)
Experts say India might be the intense spot when Apple reveals the outcomes of its most up-to-date monetary quarter in an earnings name later within the day. Wall Street analysts anticipate Apple will publish its first-ever quarter with greater than $100 billion in income, pushed by the robust demand for the iPhone 12 sequence in addition to the continued demand for the Mac and iPad through the pandemic. Even although Apple not supplies unit-sales metrics, some counsel extra prospects are choosing higher-priced iPhones and extra storage configurations.
Most tech firms, together with Apple, carefully screens the developments being made within the Indian smartphone market. Xiaomi, Samsung, Vivo, Realme, and Oppo lead the smartphone market within the fourth quarter of 2020, as per Counterpoint. Xiaomi had a 26 per cent market share in This autumn 2020, whereas Samsung got here second with a 20 per cent market share.