E-commerce web site Myntra is about to alter its emblem after a Mumbai-based activist lodged a criticism with the state cyber police, alleging that the corporate’s signage was “insulting and offensive” in the direction of ladies.
The criticism was lodged by a girl named Naaz Patel, the founding father of an NGO referred to as Avesta Foundation. She filed the criticism in December final 12 months, demanding the elimination of the emblem and calling for motion to be taken towards the corporate. Patel alleged that the outdated emblem resembled a unadorned lady.
Mumbai Police’s cyber crime division later despatched an e mail to the Myntra, informing the corporate in regards to the criticism. Responding to the criticism, the Flipkart-backed e-commerce big has stated that it’s going to change its emblem inside a month’s time.
While the corporate is but to unveil its new emblem, it has already began the method of changing the outdated signage on all platforms, together with the web site and app. Myntra has additionally issued printing orders for packaging materials with their new emblem, as per reviews.
“We found that the logo was offensive in nature for women. Following the complaint, we sent an email to Myntra and their officials came and met us. The officials said they will change the logo in a month’s time,” DCP Rashmi Karandikar, Cyber Crime Department of Mumbai police instructed Jagran English.
Founded in 2007, Myntra was acquired by Flipkart in 2014. The firm later acquired trend e-retailer Jabong in 2016. It has since grown to turn into one of many nation’s largest on-line trend web sites.