West Bengal politics is heating up as elections draw close to on a regular basis. With campaigns reaching a feverish pitch, the Bharatiya Janata Party has latched on to protest track ‘Bella Ciao’, just lately seen in common internet sequence Money Heist, to focus on the Trinamool Congress authorities. The BJP has launched a brand new marketing campaign advert titled ‘Pishi Jao’.
The ‘Pishi’ (aunt) in ‘Pishi Jao’ is clearly Mamata Banerjee. ‘Pishi’ is a snide jibe on the West Bengal Chief Minister who occurs to the aunt of Trinamool MP Abhishek Banerjee, a pacesetter who has been accused of corruption by his opponents.
“Bangla e shudu, dangabaazi, o pishi jaao, pishi jaao, pishi jaao, jaao, jaao. Raasta behaal, bangla e aakal, pishi jaao, jaao, jaao, pishi jaao. Kano mitthe, mitther prochaar? Pishi jaao, jaao, jaao, pishi jaao (There are only riots in Bengal, aunty leave. Roads are in a bad state and so is Bengal. Aunty, leave. Why are you publicizing lies? Aunty, leave),” goes the lyrics of Pishi Jao.
‘Bella Ciao’ has gained prominence internationally as an anti-fascist track and an anthem in opposition to oppressive regimes. West Bengal has seen widespread political violence in recent times with the homicide of an ideal many BJP kayakartas allegedly because of political vendetta. Only on Saturday, a Trinamool chief threatened that solely Trinamool voters can go vote within the meeting elections.
Under such circumstances, ‘Pishi Jao’ is more likely to resonate amongst vital sections of the Bengal voters.