OnePlus has inked a brand new three-year partnership with Hasselblad, the long-lasting Swedish digital camera maker. A 3-year take care of Hasselblad will hopefully enhance the digital camera expertise on OnePlus’ next-generation smartphones, together with the soon-to-be-announced OnePlus 9 sequence.
Based in Gothenburg, Sweden, Hasselblad has been identified for medium-format cameras since World War II. In reality, the corporate is behind a few of the most costly cameras available on the market, becoming a member of the elite digital camera producer membership which additionally contains the likes of Leica.
Here are some info that it’s worthwhile to learn about Hasselblad:
# Do you recognize a Hasselblad digital camera was used to seize man’s first steps on the Moon? That iconic photograph was taken in the course of the Apollo 11 mission, the primary manned moon touchdown. Astronauts Buzz Aldrin and Neil Armstrong had two specifically made Hasselblad cameras. A Hasselblad Data Camera (HDC) with a Zeiss Biogon 60mm f/5.6 lens and a 70mm movie journal, and a Hasselblad Electric Camera (HEC) with a Zeiss Planar 80mm f/2.8 lens. NASA and Hasselblad began working collectively in 1962 in the course of the Mercury programme, seven years earlier to the Apollo 11 mission, to make sure that the cameras wouldn’t overheat or freeze within the intense chilly temperatures.
The DJI Mavic 2 Pro makes use of a Hasselblad 20MP one inch CMOS sensor. (Image credit score: Hasselblad web site)
#DJI, the wildly profitable Chinese drone producer, owns the bulk share of Hasselblad. Back in 2017, DJI grew to become the bulk stakeholder within the iconic Swedish digital camera firm. Although we would by no means see DJI making a medium format digital camera anytime quickly, the corporate’s Mavic 2 Pro drone does function a Hasselblad branded digital camera. It’s clear that DJI wants Hasselbland’s experience in optics and design in making high-end drones for lovers and cinematography market.
Hasselblad’s $48,000 H6D-400c is a 400MP medium format digital camera. (Image credit score: Hasselblad web site)
# Sweden-based Hasselblad is understood for its luxurious cameras, however in 2018 it made headlines when it launched the H6D-400c digital digital camera for $48,000. One may marvel why a digital camera would price a lot. Well, the Hasselblad H6D-400C declare to fame was its means to mix six 100 megapixel pictures into one 400 megapixel nonetheless. Its astronomically excessive value created a variety of buzz within the digital camera world, with many questioning who would purchase a digital camera for the $48,000-plus value and backbone. But Hasselblad was clear who is likely to be within the digital camera. In an interview with CNBC, a Hasselblad consultant informed the publication that the H6D-400c was aimed toward a “special” area of interest market with cultural establishments equivalent to museums and libraries who need to seize high-quality photos to archive manuscripts and priceless jewellery items.
The Beatles’ Abbey Road album cowl. (Image credit score: The Beatles’ web site)
#The Beatles’ Abbey Road album cowl was shot utilizing a Hasselblad digital camera. The album cowl, that includes Lennon, McCartney, Harrison and Starr strolling throughout the Abbey Road zebra crossing, will at all times be remembered as one of the vital iconic pictures ever taken. Scottish photographer Iain Stewart Macmillan used a Hasselblad 500C digital camera, with a Zeiss Distagon 50mm f/4 lens, to seize the duvet {photograph} for The Beatles’ album Abbey Road in 1969. Macmillan took solely six pictures of the Beatles walked throughout the zebra crossing simply outdoors the EMI Studios at 3 Abbey Road, St John’s Wood, London. Apparently, the visible concept for the shoot got here from Paul McCartney. In a 1989 interview with The Guardian, Macmillan revealed that the shoot took little greater than 10 minutes. Abbey Road was the eleventh Beatles album, the final they recorded collectively, although Let It Be their twelfth and final launched studio album was recorded previous to Abbey Road.
Hasselblad cameras are made in Sweden. (Image credit score: Hasselblad web site)
# Hasselblad cameras are costly and wanted, and there’s a purpose why they price a lot. Hasselblad solely produces about 10,000 cameras a 12 months out of a small three-story constructing in Gothenburg, Sweden. Many Leica cameras, together with X1D II, are made in Sweden the place labour prices are a lot increased than in lots of nations the place different digital cameras are manufactured. Not to neglect Hasselblad, like Leica, doesn’t actually cater to the lots. They are product of superior supplies, and the intention is to make the cameras with basic designs that keep timeless for generations to return.
