Adani Group’s ‘Seva’ Continues: Rath Yatra Support Following Kumbh Mela

The Adani Group is extending its corporate social responsibility to support the Puri Rath Yatra, an annual religious festival in Odisha, following its previous seva at the Maha Kumbh Mela. The Group is providing millions of free meals, drinks, support for lifeguards, and conducting beach clean-up activities. This seva effort, a collaborative initiative, involves the Adani Group, the Puri district administration, ISKCON, and local volunteer organizations. The approach is rooted in the philosophy of ‘Seva Hi Sadhana Hai,’ and emphasizes hands-on involvement and long-term relationships in the region. This approach shows a commitment to both the logistical complexities and the cultural significance of the event.