The Arattai application, developed within India, is emerging as a strong competitor to messaging giants such as WhatsApp. To maintain its competitive edge, Zoho is planning to release an Android TV version of the app, which WhatsApp currently does not offer. This strategic move, combined with its feature set, has propelled Arattai to the top of the app store rankings, recently reaching the milestone of being the most downloaded messaging app on the Play Store. It is being marketed as a Made-in-India alternative, providing similar functionalities like texting, calling, and file sharing.
Arattai’s standout feature is its ability to function effectively in low bandwidth environments. The app has been specifically optimized to work where internet connectivity is weak. Furthermore, Arattai is designed to be lightweight, making it accessible to users with low-end smartphones. This ensures a seamless messaging experience with quick loading times and easy communication tools. This emphasis on accessibility is important for regions where affordable smartphones and limited internet are the norm. Zoho’s vision is to make digital communication solutions accessible to a wider audience, including millions who have been underserved by current messaging applications.