Stellantis is assessing the future of its luxury brand, Maserati, with a potential sale under consideration. This review is linked to a broader effort to streamline its extensive portfolio of 14 brands. The discussions predate the new CEO’s arrival. Maserati is facing a difficult situation, worsened by import tariffs and rivalry from Chinese brands. Sales fell dramatically in 2024, dropping to 11,300 units, alongside an operational loss. Stellantis has recognized the challenges of managing its numerous brands. The decision-making process is ongoing, with all options on the table. The board is divided, a sale is under consideration.
