Bihar Politics: BJP’s Digital Campaign and the NDA’s Electoral Strategy

The BJP has initiated a digital outreach program, ‘Modi Mitra Digital Yodha Abhiyan’, in Bihar, focusing on the upcoming assembly elections. The initiative, spearheaded by the BJP’s Social Media Cell and IT Wing, aims to engage a large number of digital volunteers in each constituency to highlight the work of the Modi government and the NDA government in Bihar. The party views this as a key strategy to strengthen its connection with the public and promote the government’s initiatives.