India’s e-commerce landscape is on a trajectory to transform dramatically. Boston Consulting Group’s latest report forecasts the sector’s value ballooning from $120-140 billion today to $280-300 billion by 2030—a testament to technological adoption and consumer confidence.
Parallel to this, brick-and-mortar stores have thrived, posting 13-14% annual growth over four years. The future lies in synergy: a co-existence model where 50% of store-goers research digitally beforehand. Multi-channel habits are becoming standard.
The shopper pool? 300 million currently, swelling to 440 million by 2030. Rural India contributes 30%, signaling broad-based digital inclusion.
Segment insights reveal e-retail targeting $75-85 billion (16-18% CAGR) and e-services aiming for $45-55 billion (20-22% CAGR). Drawn from 12,000+ consumer voices, these projections paint a robust picture.
Modern buyers navigate effortlessly: online for intel, offline for purchase, or reverse. ‘Screens and stores merge based on convenience, trust, and need,’ the report states.
Two in three women prefer online for its secure, private, and flexible nature.
BCG expert Kanika Sanghi observes, ‘Buyers are more varied, matching formats to their life stage. With democratized online access, seamless experiences across touchpoints are non-negotiable for platforms and brands.’
Explosive segments shine: Quick commerce exceeds 100% CAGR, embedding instant buys into routines and lifting frequencies. Social/chat commerce clocks 40-45%.
Notably, digital brands achieve Rs 100 crore revenue in roughly 7 years now, slashed from 11. This pace accelerates India’s global e-commerce stature.