Leadership shake-up in India’s alcohol industry: Radico Khaitan’s COO Amar Sinha has tendered his resignation for personal reasons, promptly assuming the Managing Director position at Allied Blenders and Distillers. This homecoming for Sinha, who once helmed BDA as Executive Director and CEO, was revealed on February 18 from New Delhi.
Joining Radico in March 2017, Sinha’s seven-year stint focused on scaling operations amid fierce competition. ‘It has been an honor to contribute to the company’s progress,’ he noted in his letter, seeking relief from duties by March 31 while appreciating team solidarity.
Radico’s recent history includes the ‘Trikal’ debacle in May last year. The premium whiskey, aimed at connoisseurs with prices from ₹3,500 up, drew ire for its label depicting a meditative figure with a forehead mark evoking Shiva’s iconic third eye. Social media erupted, claiming religious offense.
The company responded decisively, withdrawing the brand after introspection. ‘Trikal embodied eternal Indian philosophy – past, present, future – rooted in Sanskrit,’ officials stated, emphasizing respect for public opinion in their blue-bottled premium push alongside stars like 8PM and Rampur Malt.
As Sinha transitions, Radico must recalibrate. The industry, valued at billions, sees frequent high-level shifts driving innovation. Sinha’s expertise will now bolster Allied, potentially reshaping market dynamics and underscoring the premium spirits sector’s high stakes.