Diwali’s ‘Mahajung’: The Strategic Dilemma of Film Releases Amidst a Three-Way Clash, Featuring Kartik Aaryan

The article focuses on the competitive landscape of upcoming film releases during the Diwali season. The release of the horror comedy film ‘Thama’ starring Ayushmann Khurrana and Rashmika Mandanna is anticipated. The makers are exploring three release date options: Pre-Diwali, Diwali day, and Post-Diwali. Each date has its advantages and disadvantages. Pre-Diwali releases may face less competition but may also face lower foot traffic. Diwali day releases present high-risk and high-reward scenarios. Post-Diwali releases capitalize on extended holidays. The choice will be crucial in determining the film’s success, especially considering the clash with Kartik Aaryan’s movie.