Drive Safer: Tata Nexon Adds ADAS, Launches Red Dark Edition

Tata Motors is pushing the boundaries of automotive safety with the introduction of Advanced Driver Assistance Systems (ADAS) in its popular Nexon SUV. This makes the Nexon, already a benchmark for safety with its dual 5-star ratings from GNCAP and India NCAP, even more secure. The advanced ADAS suite provides drivers with an extra layer of vigilance, featuring functionalities like Forward Collision Warning, Autonomous Emergency Braking, and various lane management systems including Lane Departure Warning, Lane Centering, and Lane Keep Assist. The system also incorporates High Beam Assist and Traffic Sign Recognition to aid in diverse driving conditions. Complementing these technological advancements, Tata has also unveiled the distinctive Red Dark Edition. Available across petrol, diesel, and CNG variants, this special edition starts at an ex-showroom price of Rs 12.44 lakh. This comprehensive update, blending enhanced safety technology with distinctive styling, reaffirms the Nexon’s commitment to offering a superior driving experience and solidifies its status as a top-selling SUV in India, even achieving the number one sales spot in September 2025.