37% of Paisabazaar’s credit score rating customers are from Tier-3 cities and cities

Paisabazaar, a digital market for client credit score and free credit score rating platform, introduced at this time that over 30 million customers have checked their credit score rating on its platform within the final 6+ years. Paisabazaar gives customers their credit score rating and report, with free lifetime monitoring by way of partnerships with all 4 credit score bureaus within the nation. 

Ease of entry to credit score rating together with steady model investments for the final 6 years and several other industry-first initiatives have resulted in customers from assorted segments visiting Paisabazaar for his or her free credit score rating. 

Naveen Kukreja, CEO & Co-founder, Paisabazaar, stated, “A key cause behind India’s low penetration of formal credit score has been poor monetary literacy, which incorporates lack of credit score consciousness. As a market chief, it has been our steady endeavour to deepen credit score consciousness by enabling customers to trace and construct their credit score well being, and to supply entry to the most-suited gives.”

Till date, consumers from 823 cities and towns have accessed their free credit score from Paisabazaar. Consumer trends on Paisabazaar over the last few years clearly suggest rise in credit awareness across the country, with 67% of consumers who have checked their credit score on Paisabazaar coming from outside the top metros (Ahmedabad, Bengaluru, Chennai, Delhi NCR, Hyderabad, Kolkata, Mumbai, and Pune). 37% of these consumers are from Tier 3 cities and towns.

While in the first year of Paisabazaar’s free credit score initiative, only 34% of consumers came from non-metros, today 75% new consumers checking their credit score for the first time on Paisabazaar come from outside the top metros.

To deepen the awareness for credit score across Bharat, Paisabazaar for the last few years has been offering free credit report in regional languages, like, Marathi, Kannada and Telugu apart from English and Hindi. Customers get access to their free report in all languages every month for free.

Radhika Binani, Chief Product Officer, Paisabazaar, said, “While we are striving to play a small part in raising credit awareness in the country by easing access to check and track your credit score, we have also focussed strongly on segmentation and working closely with our partners to offer tailor-made solutions, according to the need and eligibility of each segment.”

Paisabazaar receives over 1.7 million enquiries for credit score merchandise from 1000 cities and cities in a month, from assorted client segments. As a platform of selection, Paisabazaar has been striving to supply tailored lending options by way of deep segmentation foundation their credit score rating, earnings, geography and different key parameters. According to Paisabazaar’s inner evaluation, over 45% customers, who checked their credit score rating on Paisabazaar, took a minimum of one credit score product inside 6 months. 

While super-prime and prime client segments get seamless entry to credit score, by way of pre-approved packages constructed with a number of Banks and NBFCs, Paisabazaar gives credit score enchancment providers for these with broken credit score, to assist them climb the credit score ladder. It has additionally co-created an unique credit score builder product, Step UP Credit Card, for New to Credit and Sub-prime segments.

Paisabazaar by way of its credit score consciousness initiative has helped almost 5 million customers enhance their rating considerably (20 or extra factors) inside 12 months of checking their credit score rating on Paisabazaar. Among them, 1.6 million have raised their rating by 50 or extra factors in a yr. 

Also, greater than 6.5 million customers, who checked their free credit score rating from Paisabazaar and had DPD (Days Past Due) of their report, have cleared their excellent debt within the final ~4 years.

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