Bayer launches Consumer Health division in India

Global life sciences agency Bayer on Friday mentioned it has launched its Consumer Health division in India comprising 10 manufacturers throughout the classes of allergy, dermatology, diet and analgesics.
These manufacturers embrace Saridon, Supradyn, Becozym C Forte, Benadon, Alaspan, Canesten and Bayer’s Tonic. These merchandise will likely be manufactured regionally in India, Bayer mentioned in an announcement.
“The brands Saridon and Supradyn licensed to Piramal Consumer Products division in the past, have been transitioned back to Bayer’s new Consumer Health business at the end of the licensing agreement term. Piramal will continue to distribute these brands for Bayer Consumer Health in India,” it added.

The Bayer Consumer Health division goals to broaden entry to on a regular basis well being options and attain over a 100 million shoppers throughout all communities in India over the subsequent 5 years, the assertion mentioned.
The division will strengthen Bayer’s presence in India, complementing its current Crop Science and Pharmaceuticals divisions, and leverage digital alternatives throughout your complete worth chain to scale entry to healthcare and personalised self-care options, in addition to dependable well being data, it added.
“Bayer’s Consumer Health division in India aims to make self-care a reality for 1.4 billion Indians so that they can keep pursuing all their dreams without any health hiccups,” Bayer Consumer Health Division, India, Country Head Sandeep Verma mentioned.
By increasing entry to protected, handy, and efficient day by day well being options, “we will empower consumers to proactively take charge of their own health, which will also help in easing the burden on India’s health systems, thus facilitating the rise of a self-reliant and robust consumer health ecosystem in the country,” he added.

To increase shopper well being consciousness and provides additional impetus to accountable self-care within the nation, Bayer Consumer Health has additionally launched Self-Care Council.
It additionally plans to launch a nationwide self-care information service, a digitally enabled platform to empower shoppers with uninterrupted entry to dependable and credible data on self-care.