Gold and glued deposits emerge as prime funding choices amongst girls: Survey

ZestMoney, India’s largest and fastest-growing Buy Now, Pay Later platform immediately revealed the findings from a buyer survey performed to know how girls are taking to non-public finance and funding selections. The survey was performed with a pattern of 1900 respondents throughout key metros and Tier II/III cities in India, the vast majority of whom had been Gen Z and Millennials.

According to the survey, 59% of the respondents choose to put money into gold and glued deposits and 31% select Mutual funds and equities as their most well-liked funding alternative. Recurring deposits, actual property and cryptocurrency had been another go-to choices.

Commenting on the survey, Lizzie Chapman, CEO & Co-founder at ZestMoney stated, “It is fascinating to notice the survey findings that many digitally-savvy Gen Z and Millennial girls are selecting to save lots of and put money into protected and fewer dangerous investments akin to gold and FDs. They are additionally open to investing in mutual funds and fairness indicating a bigger consciousness about monetary merchandise. This rising pattern of ladies taking cost of their private finance will pave the best way for his or her monetary independence and inclusion of ladies in wealth creation. We strongly consider that entry to the proper data on private finance can immensely profit girls. We have doubled our efforts over the past 12 months in creating easy, partaking content material on private funds and making it accessible in vernacular languages too. These are very wholesome indicators.”

 According to the survey, girls not solely choose low-risk choices but in addition make investments for the long run. About 93% of the respondents within the survey had been both full-time staff or self-employed.

Around 80% of the respondents stated that they’ve set goal-oriented funding targets for 2022, indicating elevated consciousness amongst girls to take higher management of their private finance

Long-term funding targets remained a prime precedence for girls with shopping for a home (25%), securing their children’ future (23%) and retirement financial savings (15%) figuring prime within the listing. Purchasing a automobile, travelling, and wedding ceremony had been among the many different targets.

More Indian girls are more and more exercising their monetary independence and selecting to put money into shopping for properties. 

Based on a latest report by ANAROCK Property Consultants, there are 15% extra girls shopping for properties than males as of late. This surging curiosity of ladies in actual property, breaking conventional home-buying stereotypes, is a constructive improvement and augurs effectively for the group at giant. Women immediately have additionally made their beneficial presence felt not simply as home-buyers, however as colleagues in actual property, taking over key roles at par with their male counterparts” stated Ramesh Ranganathan, CEO – Okay Raheja Corp Homes.

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