Microsoft onboards govt-backed Open Network of digital commerce

ONDC (OPEN Network of digital commerce), which is creating a first-of-its-kind open community for digital commerce, on Tuesday stated US tech big Microsoft has onboarded its platform. Microsoft intends to introduce social e-commerce — group shopping for expertise — within the Indian market, it stated.

Microsoft, among the many three largest tech firms, is the primary in its league to announce onboarding efforts with ONDC. This yr, it plans to launch a procuring app for Indian customers together with their social circle, harnessing the ONDC community to find the perfect pricing amongst retailers and sellers.

ONDC was launched earlier this yr by the Department for Promotion of Industry and Internal Trade (DPIIT), with an intention to create an inclusive e-commerce market and allow every kind of sellers and patrons to leverage digitisation of commerce by means of its community.

Microsoft’s collaboration with ONDC is essential because it widens the fashions obtainable on the community, which is geared toward fostering equal alternatives for small, medium, and huge patrons in addition to sellers.