SBI Card companions with Aditya Birla Finance for ‘Aditya Birla SBI Card’
SBI Card introduced the launch of ‘Aditya Birla SBI Card’, a life-style bank card, in partnership with Aditya Birla Finance Ltd (ABFL), the lending subsidiary of Aditya Birla Capital Ltd.
According to the press launch, the bank card has been launched in two variants – ‘Aditya Birla SBI Card SELECT’ and ‘Aditya Birla SBI Card’, on the Visa platform. Cardholders can get reward factors on their spending on Aditya Birla Group Companies, be it on telecom payments via Vodafone Idea (Vi) or on life-style shops similar to Louis Philippe, The Collective, Van Heusen, Allen Solly, Peter England, American Eagle, Polo, and Pantaloons amongst others. The card additionally supplies reward factors on spending in lodges.
According to Rama Mohan Rao Amara, MD & CEO, SBI Card, “We are delighted to hitch palms with Aditya Birla Finance. This partnership will allow us to challenge bank cards to Aditya Birla Group’s buyer base, thereby offering them a fantastic product for all their spending wants. This is consistent with our technique of enhancing worth for each clients and co-brand companions. The buyer acquisition course of can be utterly digital, thereby making certain an enhanced buyer expertise.”
Speaking on the launch, Rakesh Singh, MD & CEO, Aditya Birla Finance Ltd, said: “We are delighted to collaborate with SBI Card to launch the ‘Aditya Birla SBI Card’, which will immensely benefit the 35 million customers of Aditya Birla Capital and help us leverage the customer ecosystem of the Aditya Birla Group. Consumers are adapting to digital payments today, and this offering will fuel the purchasing power of our consumers. It will enable us to engage deeper with them by ensuring an impactful consumer experience, best-in-class rewards, and hassle-free payment services.”
Sandeep Ghosh, Group Country Manager, India and South Asia, Visa mentioned, “This thrilling partnership of Visa, Aditya Birla Finance and SBI Card for the co-branded bank card is a superb instance of delivering easy but personalized choices, for varied manufacturers of Aditya Birla Group and in classes like eating, leisure, and gas. We are assured the proposition will attraction to shoppers and assist construct loyalty.”
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