Tata Motors expands Dark Edition vary to incorporate Altroz, Nexon manufacturers

Tata Motors on Wednesday stated it has expanded its darkish vary with the launch of Altroz, Nexon and Nexon EV darkish editions within the nation.
The Altroz Dark vary is priced from Rs 8.71 lakh, the Nexon trims start from Rs 10.41 lakh, whereas the Nexon EV is tagged at Rs 15.99 lakh.
The auto main has additionally launched a revamped darkish version of Harrier with worth beginning at Rs 18.04 lakh (all costs ex-showroom Delhi).
The auto main had first launched the Harrier Dark version in August 2019, and since then has acquired nice response for the model, prompting it so as to add different fashions within the vary as properly.

“The darkish vary will not be solely in regards to the color theme, it provides varied components to boost sportiness and premiumness of the product. Almost 30-35 per cent of Harrier gross sales are actually coming from the darkish version trims.
Tata Harrier darkish version (Image: Tata Motors)
“So, we have now decided to add the concept in Altroz, Nexon and Nexon EV,” Tata Motors Passenger Vehicles Business Unit (Head Marketing) Vivek Srivatsa instructed PTI.
The auto main expects incremental gross sales to accrue from the darkish vary, he added.
The darkish theme on the exteriors and interiors have created a novel identification for Harrier Dark. It consists of distinctive darkish finishes, particular blackstone matrix dashboard and dark-coloured upholstery.
Tata Nexon Dark (Image: Tata Motors)
The Altroz Dark, the brand new high of the road variant is available in a brand new black exterior physique color with darkish tint end. It additionally options darkish themed alloy wheels and premium darkish chrome throughout the hood.
The interiors include granite black theme with metallic gloss black mid pad and the leatherette upholstery.
The Altroz Dark will likely be obtainable within the high variant XZ+ with petrol powertrains.
The new Nexon Dark will likely be supplied in XZ+, XZA+, XZ+(O) & XZA+(O) variants, in each petrol and diesel gas choices.
Similarly, the Nexon EV darkish trim can be based mostly on XZ+ variant, which might have rear seat central armrest with cup-holders, 60:40 rear seat-split and adjustable rear seat headrests.
Tata Nexon EV Dark (Image: Tata Motors)
Harrier Dark version will likely be obtainable in three trims XT+, XZ+ & XZA+.
The firm has launched unique merchandise, consisting of premium leather-based jackets and T-shirts so as to add aesthetics and intensify the styling a part of the darkish vary.

The auto main has additionally launched a tyre puncture restore equipment, as a precedence buyer providing, to extend the comfort quotient within the vary.
Amid the coronavirus pandemic, Tata Motors has put in place a complete enterprise agility plan to guard and serve the pursuits of its clients, sellers, and suppliers for the well-being of its enterprise and supporting ecosystem.