Vu Televisions enters the Indian D2C with vustore.com, sells over 10,000+ TVs
Nothing beats the expertise of watching a film or present on an enormous display screen, within the consolation of your individual bed room or front room. The final two years have proven us that leisure ranks excessive on our listing of priorities as we make money working from home or spend time indoors, significantly in terms of millennials and Gen Z-ers. Both consider in investing in the perfect experiences whereas keeping track of their pocket. Keeping this in thoughts, Vu Televisions has stuffed the hole for inexpensive luxurious on this section with a bang, with the imaginative and prescient to make 43-inch televisions the brand new norm.
Moreover, as procuring on-line turns into the primary selection for each Gen Z and millennials nationwide, the corporate is now catering to them instantly by means of www.vustore.com, launched on December 1, 2021. Within per week’s time, Vu has put in greater than 10,000 TVs to their direct clients. Of these, 93% of the TVs have been put in the identical day they have been delivered. Since a number of the youth are working within the daytime and can be found solely late night, Vu has taken customer support to the following stage by putting in TVs as per the shopper’s requirement anytime of the day or late night.
Vu being an aspirational model amongst the youth, clients from throughout India, even from distant areas have ordered Vu TVs from vustore.com. At this charge, Vu is delivering and putting in round 20 TVs per hour, which is considerably excessive for a D2C vertical.
Vu believes that the time has come when the 43-inch tv will change 32-inch screens. The model’s 43-inch 4K TVs can be found at an unbelievable value of Rs 24,999, which is at present the continued value of FHD TVs, whereas its 43-inch FHD TVs come for Rs 20,999. Vu Televisions is anticipated so as to add its different vary of TVs on vustore.com contemplating the demand from clients.
As vustore.com units out to be essentially the most high-end direct-to-consumer platform in India, with the typical promoting value per unit of Rs.20,000, it comes with the promise of “the best prices, faster delivery, 100% genuine products, luxury company service, faster installation and guided shopping”.
As a pioneer in offering the perfect large display screen expertise with the best-selling section of the 43-inch with Full HD and 4K TVs, Vu is poised to take over the market share of smaller sizes within the business.
Devita Saraf, Chairperson and CEO, Vu Televisions
Stated Devita Saraf, Chairperson and CEO, Vu Televisions, “Ever since we started the company, Vu has been a youth favourite. However, during the lockdown, I received hundreds of messages on social media from young people across the country asking to make our products more affordable and accessible. Today’s Gen-Z and millennial buyers are the most informed, intelligent and connected generation in history. We’ve taken their requests seriously and launched a platform that addresses their needs without compromising on the luxury brand experience that Vu is famous for. Our hardworking youth deserves the best brand, product and service, and we at Vu take this as our motivation to launch our D2C platform www.vustore.com and build it into a Rs 500 crore business in 2022.”
Vu Televisions, the most important promoting TV model within the massive dimension 4K TVs, has consolidated TV gross sales of Rs 5,000 crore with over 30 lakhs TVs bought in India. Presently, the vary of Vu TVs out there available in the market are for patrons to select from embody The Vu Masterpiece QLED TV, Vu Cinema TV Action Series and Vu Premium TV.
Recognised for the business’s finest customer support with its ISO 9001-certified 24×7 buyer assist centre, the brand new Vu Experience at Vustore.com will allow nationwide clients to browse with ease and store with confidence, because the model has at all times been customer-oriented and makes positive it exceeds clients’ expectations. In the world of automation and bots, the model feels the necessity to assist its shopper by giving the expertise a human contact, by means of its guided procuring with personalised help by way of chats and calls. Vu may even notify all its clients by way of WhatsApp concerning the order and supply standing.
With 15 million TVs being bought within the Indian market yearly, Vu TVs expects to promote 25,000 TVs price Rs 60 crore in the course of the preliminary section of the D2C launch. The model thus tasks its D2C enterprise to cross Rs 500 crore in income in 2022.
Established in 2006, Vu Televisions is self-funded and one of many solely 100% debt-free and worthwhile corporations within the shopper tech business. The model owes this to the profitable steadiness of its distribution throughout offline and on-line platforms, with a 50-50 ratio technique. With Vu TV’s glorious high quality product, added to the perfect customer support and expertise within the business, Vu TVs takes delight in its 97% buyer repeat ratio.
