How you look, really feel are key instigators to going about your every day life: Hrithik Roshan

Image Source : INSTAGRAM/HRITHIK ROSHAN How you look, really feel are key instigators to going about your every day life: Hrithik Roshan
How you look, and really feel are two key instigators to going about your every day life, says Bollywood actor Hrithik Roshan. The actor has featured in a brand new digital marketing campaign ‘Arrival of Don Beardo’, launched by males’s grooming model Beardo. The marketing campaign goals to encourage males to “hone their sexiness and irresistibility”.

Hrithik says: “How you look and how you feel are two key instigators to going about your daily life.”

“What I like the most about the campaign is that it promotes being your true self. The campaign, in line with the core purpose of the products, is to enhance confidence and seize the day, for yourself. I believe, it is a means for self-care and Beardo as a brand is all about you, the person standing in front of the mirror. So, feel good, look good, and set out to have a good day!”

Sujot Malhotra, CEO, Beardo says: “Conceptualising DON Beardo’s character was a really private journey to us. We imagined him to be an epitome of every thing we stand for – Alpha, intense, charismatic, suave, worthy, attractive, somebody you look as much as, but are in awe of his energy and he’s all the time styled to kill (properly not actually!).

In easy phrases Don Beardo is a person; each man desires to be. Casting Hrithik on this marketing campaign was a acutely aware resolution as we felt he might imbibe all these qualities and painting them effortlessly on display and we’re overwhelmed by the outcomes. We at Beardo are dedicated to celebrating males’s attractiveness & type, with the Arrival of Don Beardo, we make visualising it, an actual risk.”