In light of Yash Raj Films’ decision to limit pre-release publicity for ‘War 2,’ which stars Hrithik Roshan and NTR Jr., the latter has taken charge of his personal media promotion. The studio has chosen a different marketing approach, prompting NTR Jr. to manage his own coverage. Sources confirm that NTR Jr.’s team is actively exploring various promotional channels. This independent approach is not a first; NTR Jr. previously invested substantially in international media exposure during the release of Rajamouli’s ‘RRR.’
