Perfume Ad Row: Here’s Why Bollywood Celebs, Ad Gurus Are Slamming Fragrance Brand

Perfume Ad Row: Bollywood celebs and advert gurus have strongly reacted to the fragrance advert controversy that sparked a nationwide social media outrage. A fragrance advert has been criticized by netizens for selling gender violence in opposition to girls and selling sexism. Hrithik Roshan, Priyanka Chopra, Farhan Akhtar, Richa Chadha and Pritish Nandy slammed the advert and its maker for the insensitive and uncouth content material encouraging rape tradition within the society. Ministry of Information and Broadcasting additionally responded to the general public furore on the distasteful and atrocious adverts and urged YouTube and Twitter to take down the adverts from their platforms. Bollywood celebs and social media customers welcomed the transfer by the ministry as a step in the appropriate route.Also Read – Priyanka Chopra’s Cousin Meera Chopra Reveals Having a Hard Time at Cannes: ‘Sourcing Clothes Became a Tough Task’

Check out the social media reactions of Bollywood celebs:

Also Read – Yami Gautam Reveals Shocking Details of Bollywood: ‘I Was in Dilemma…’

This advert will not be an accident. To make an advert, a model goes by means of a number of layers of choice making. Creatives, script, company, shopper, casting… DOES EVERYONE THINK RAPE IS A JOKE? Revelatory! This model, the company that made this advert must be sued for the filth they’re serving. https://t.co/M3YjbljAYN

— RichaChadha (@RichaChadha) June 4, 2022

Also Read – Hrithik Roshan-Saba Azad Walk Hand-in-Hand And Sussanne Khan-Arslan Goni Arrive Together at Karan Johar’s Party, Fans React ‘Modern Love in Mumbai’

Shameful and disgusting. How many ranges of clearances did it take for this business to be inexperienced lit. How many individuals thought this was okay? I’m so glad that it was referred to as out and now the ministry has taken it down. Appalling!

— PRIYANKA (@priyankachopra) June 4, 2022

What extremely tasteless and twisted minds it should take to assume up, approve and create these stinking physique spray ‘gang rape’ innuendo adverts..!! Shameful.

— Farhan Akhtar (@FarOutAkhtar) June 4, 2022

Hrithik-Priyanka React to Appalling Perfume Ads

Hrithik Roshan took to his Instagram tales and wrote, “Shocked and appalled by the insensitivity of this commercial. How could the entire team associated with this project think this was ok to make and showcase? Kudos to the viewers for calling it out and the regulatory bodies for taking appropriate action.” Richa Chadha additionally criticized the advert and the model for normalizing rape as if it had been a joke. Replying to Richa’s tweet, Priyanka Chopra wrote, “Shameful and disgusting. How many levels of clearances did it take for this commercial to be green lit. How many people thought this was ok? I’m so glad that it was called out and now the ministry has taken it down. Appalling!”

Farhan Akhtar Slams Gang Rape Innuendo Ad

Filmmaker and actor Farhan Akhatar tweeted, “What incredibly tasteless and twisted minds it must take to think up, approve and create these stinking body spray ‘gang rape’ innuendo ads..!! Shameful.” Ad Guru-filmmaker Pritish Nandy acknowledged, “Under normal circumstances, I’m against all kinds of censorship. But, in this particular case, I have a strong view because India has a terrible record of crimes against women. Anything that could instigate, legitimise or make fun of violence against women must be taken down.” Ad man Piyush Pandey opined, “It’s an idiotic, uncouth and totally irresponsible ad. Disgusting to say the least. Things have to be done tastefully. Romance needs to be handled tastefully. And in an acceptable norm of the society.”

The Ministry of Information and Broadcasting had earlier advised that the Advertising Standards Council of India (ASCI) has additionally discovered the movies in violation of its pointers and requested the advertiser to droop the commercial on an instantaneous foundation.

For extra updates on Bollywood and advert gurus, take a look at this house at India.com.