Releasing Jagame Thandhiram on Netflix was the best choice, say producers

Ahead of the digital premiere of Jagame Thandhiram, producers of Y NOT Studios and Reliance Entertainment issued a press release thanking the movie’s solid and crew, media and followers for his or her fixed assist. They additionally reiterated that selecting Netflix to launch the movie worldwide was the most effective accessible possibility through the pandemic.
“Given the unprecedented scenario of a global pandemic, consuming content at the comfort and safety of our homes has become the best available option for the entertainment industry to continue functioning. We are extremely proud and happy to have utilised this opportunity to secure the widest release one could imagine for a home-grown Tamil film, by joining hands with Netflix and making ‘Jagame Thandhiram’ – which is our biggest and most ambitious production till date – instantly available in 17 languages across 190 Countries, and to over 200 Million subscribers of Netflix (sic),” mentioned the assertion.
Releasing Jagame Thandhiram on OTT had been a sore spot between the producers and the movie’s star Dhanush. There was even a web-based marketing campaign to construct stress on the producers to withdraw from the take care of Netflix and persist with the standard theatrical window. However, the producers remained unfazed. Producer S. Sashikanth of Y NOT Studios has avoided collaborating in promotional actions and media interactions for the reason that Netflix launch of Jagame Thandhiram was formally introduced.
Jagame Thandhiram is written and directed by Karthik Subburaj. Besides Dhanush, the movie additionally stars Joju George, Aishwarya Lekshmi, Sanchana Natarajan, Deepak Paramesh, amongst others.
Jagame Thandhiram premiers on Netflix on Friday at 12:30 PM.