Riding on India’s Ok-drama wave, Prime Video launches 10 Korean exhibits
By PTI
MUMBAI: Prime Video on Thursday, October 21, 2021, introduced the launch of a devoted content material slate for Ok-dramas on the service with widespread exhibits equivalent to “True Beauty”, “Strangers from Hell” and “Taxi Driver” set to be launched on the streamer.
Prime Video had earlier streamed Oscar-winning Korean-language movies “Parasite” and “Minari” on its service.
Its Korean content material line-up is reflective of the booming curiosity in Korean dramas, together with the robust affinity for genres like romance, thriller, thriller, and horror in India and all over the place.
With new titles launching each week and storylines starting from romance, revenge to slice-of-life, Prime Video’s Ok-Drama slate not solely guarantees to entertain the viewers but in addition give them an immersive expertise of Korean tradition, the streamer mentioned in a launch.
“Video streaming has brought a host of varied cultures into our living rooms. Users are now enjoying watching content from different regions of India and from around the world, finding resonance in stories, characters and cultures,” mentioned Manish Menghani, Head, Content Licensing, Amazon Prime Video, India.
“Korean content, in particular, has made significant inroads into India’s mainstream popular culture. Our users were highly appreciative of Korean films like ‘Parasite’ and ‘Minari’ on Prime Video – the movies saw viewership from across the length and breadth of the country. We are excited to announce our exclusive slate of Korean content with 10 popular series,” he added.
The exhibits which can be at present obtainable on the streamer vary from outdated classics to newest releases equivalent to “True Beauty”, “Strangers from Hell”, “Taxi Driver”, “Tale of the Nine Tailed”, and “Hotel Del Luna”.
“The Penthouse: War in Life” (Seasons 1-3) will drop on Prime Video on October 28, adopted by the discharge of “Mr Queen” and “Secret Garden” on November 4.
All the 4 seasons of “Voice” and “Doctors” will head to the streaming platform in November.
