Rohan Mehra, the charming Daguu from ‘Yeh Rishta Kya Kehlata Hai,’ has traded TV drama for musical flair in ‘Sharmana,’ his collaboration with Hiya. Released to enthusiastic reception, the song merges party beats with amorous undertones and has swiftly surpassed a million streams.
In a candid interview, Rohan highlighted the tech-driven shoot. ‘A party and love song like no other, featuring AI-crafted locales of Dubai and London—all from a single studio via chroma greenscreen. Dance-heavy with minimal prep time, we visualized extravagant elements like helipads and infinity pools. It was tough yet exhilarating.’ Fans, he pleaded, ‘Embrace the song’s spirit, forgive teething issues, and back us fully.’
Hiya brought emotional depth to the discussion. ‘For me, ‘Sharmana’ evokes uncharted romantic confidence. The title belies the assured vibe; it’s the track I’ve dreamed of bringing to life.’ Together, they represent a fresh duo in the music space.
The premiere drew Akshay Kumar, who claimed the cast as his own and rallied for viewer love. With Rohan teasing future projects, ‘Sharmana’ underscores AI’s role in democratizing high-end visuals for music videos. This could inspire a wave of tech-savvy productions, blending acting prowess with digital innovation for broader reach.