Renowned for his evocative lyrics and versatile talent, Swanand Kirkire is worried about the music industry’s future. The core issue? Songs’ diminishing shelf life, exacerbated by AI’s rapid advancements in production.
Speaking frankly, Kirkire pointed out that while AI boosts efficiency across songwriting, composing, and more, it comes at a cost. Tracks that once lingered in playlists for months now vanish quickly. ‘I’m concerned about songs’ decreasing shelf life,’ he shared. ‘With AI speeding up everything, the industry is changing dramatically.’
This challenge transcends borders, affecting artists everywhere as they adapt to AI’s growing role. Kirkire emphasized the tension between high-speed creation and building lasting emotional connections with audiences. However, he expressed hope that technology could spark unprecedented creativity.
Kirkire’s ongoing projects reflect his adaptability. His music for the Prime Video series ‘Bandwale,’ crafted alongside Ankur Tewari, highlights innovative storytelling. As AI reshapes music, voices like Kirkire’s remind us to prioritize depth over disposability.