Gerard Piqué’s career trajectory, transitioning from a football icon to a key player in the esports world, is quite notable. His involvement in the Esports World Cup 2025 in Riyadh underlines his commitment to the growth of esports. Piqué views esports as a significant future entertainment platform.
During his visit, Piqué was particularly impressed by Saudi Arabia’s investment and the event’s setup. Piqué participated in the EA FC game week Showmatch at EWC and was involved in the EWC Festival and EWC Spotlight. Piqué’s involvement extends beyond observation, with the introduction of the Kings League MENA, a hybrid football competition tailored for the Middle East, in partnership with Surge. This expansion is designed to capitalize on the local interest in both football and esports. Piqué has highlighted the rapid expansion of esports and its vast opportunities. He views Saudi Arabia’s investment as a smart move to connect with the younger generation. As the Esports World Cup 2025 progresses, Piqué aims to be a central figure in the ongoing convergence of football and esports, aiming for continued success in his new ventures.