Google’s Pixel 10 Launch Campaign Criticizes Apple’s AI Development

Google’s upcoming Pixel 10 launch is being promoted with a teaser video that seems to be directed at Apple. The focus of the video is a subtle critique of Apple’s commitments and the delays in its AI features. Despite not naming Apple directly, the hints within the video strongly imply a target. The video’s message encourages viewers to re-evaluate their current phone choice if they’re waiting for a feature promised a year ago. Google’s final statement, “Ask more of your phone,” indicates the expected capabilities and the timely delivery of AI features for the forthcoming Pixel smartphones. Apple announced its Apple Intelligence AI technology during the 2024 WWDC event, but users haven’t yet received the full rollout of these features. The new version of Siri, central to Apple Intelligence, is absent from iOS 18. There are reports that Apple may delay this feature’s launch until 2026, prompting criticism, especially as other companies move forward rapidly in AI. Google has made significant strides in AI, having launched the Gemini 2.5 Pro model in March and the Gemini 2.5 Flash version. The Pixel 10 series, expected to include the Pixel 10, Pixel 10 XL, Pixel 10 Pro, and Pixel 10 Pro Fold, is slated for launch on August 20.