Donald Trump’s claim that high tariffs drove Harley-Davidson out of India is incorrect. Harley-Davidson’s exit from the Indian market in 2020 was not caused by tariffs but by a combination of factors, including the market dynamics and business strategies.
Initially, Harley-Davidson gained popularity in India. However, as time passed, the sales figures dwindled. Harley-Davidson’s high-end product line was too expensive for the majority of Indian consumers. Consequently, the company’s exit was attributed to low demand and business challenges, rather than tariffs. However, Harley-Davidson has since returned to the Indian market.