Hyundai Anticipates Continued Growth with Digital Key Adoption in India

The success of this feature suggests that Indian consumers are receptive to digital conveniences, provided they are easy to use and offer tangible benefits. The company plans to introduce the digital key to more models, further solidifying its image as a provider of cutting-edge technology. Hyundai anticipates this feature will help retain customers in the price-sensitive Indian market, where one in three customers have already adopted it. The trend is proving beneficial for the company.