The much-anticipated India vs. Pakistan match in the 2025 Asia Cup is set to be a major event, with the two teams facing off in a Group A encounter on September 14 at the Dubai International Cricket Stadium. The Asia Cup, scheduled from September 9 to 28, will feature eight teams competing in the T20I format across Dubai and Abu Dhabi.
India’s campaign begins with a match against the United Arab Emirates on September 10 in Dubai, followed by the highly anticipated clash against Pakistan, and concludes with a game against Oman on September 19 in Abu Dhabi. The advertising rates for India’s matches are exceptionally high, with the India-Pakistan game leading the pack.
Advertisers are set to pay a premium for the India-Pakistan match. A 10-second advertising slot during the India-Pakistan clash will cost a staggering Rs 16 lakh. This highlights the commercial appeal of this intense rivalry. Other sponsorship options include co-presenting sponsorships priced at Rs 18 crore, and associate sponsorships at Rs 13 crore. Spot-buy packages are available for Rs 16 lakh per 10 seconds for all matches, regardless of teams involved. The digital platform, Sony LIV, also has substantial advertising deals, with co-presenting and highlights partner packages at Rs 30 crore each, and co-powered-by packages at Rs 18 crore. Digital ad rates vary based on placement, starting from Rs 275 per 10 seconds for pre-rolls (rising to Rs 750 for India-Pakistan), Rs 225 per 10 seconds for mid-rolls (Rs 600 for India-Pakistan), and Rs 450 for connected TV ads (Rs 1,200 for India-Pakistan).
The India versus Pakistan fixture consistently draws massive viewership, often breaking television and digital records. This year’s match, on a Sunday evening in Dubai, is set to be no exception, promising to be a major draw for fans worldwide. For India, the match is more than just a group-stage game – it is about pride, momentum, and signaling their intent in the tournament.