7/10 shoppers favour color code warnings on ultra-processed meals, says research
4 min read
Express News Service
NEW DELHI: A majority of shoppers favour color code warnings on ultra-processed meals (UDFs) objects, in accordance with a survey performed by an unbiased company. The survey by Local Circle, India’s main neighborhood social media platform, claimed that seven out of ten shoppers favor pink, inexperienced or orange labels on packaged meals for a protected alternative.
The Food Safety and Standards Authority of India (FSSAI), beneath the Health Ministry, is contemplating a star ranking system for figuring out ultra-processed meals. But the survey confirmed that customers favor color codes as an alternative of the star ranking primarily based on the meals product’s sugar, salt, and fats content material.
An overwhelming 86 per cent of shoppers surveyed most popular e-commerce websites and grocery apps to determine processed meals with pink color. “The survey results confirm that 7 in 10 respondents continue to believe that front of the pack Label with a colour code is more effective than a star rating system to inform the Indian consumer about what they are consuming,” mentioned Sachin Taparia, founding father of Local Circles.
“Even if FSSAI were to proceed with its star rating system, the latest survey finds that 7 in 10 consumers want at least the ultra-processed foods to carry a RED label/bar on the Front of the Pack for easy identification,” he mentioned.
“A sizable consumer base of ultra-processed food, at least in cities, is using the eCommerce sites or apps to order groceries including processed foods without the benefit of full visibility to the package; over 8 in 10 of online shoppers of grocery believe that these ultra-processed foods must be identified with a red label or bar,” he added, including that if carried out such a measure will assist folks go for more healthy choices.
The findings are primarily based on 19,000 responses from shoppers unfold over 285 districts. A majority (64 per cent) of respondents had been males, and half had been from tier 1 cities. “We will escalate the survey findings to FSSAI, health ministry, and other stakeholders so that the pulse of the consumers is given due consideration as India finalises its rules for HFSS foods identification,” mentioned Taparia.
FSSAI is finalising Food and Safety Standards (Labelling and Display) Amendments Regulations 2022 referring to Front of Pack Nutritional Labelling (FOPNL) and excessive fats, sugar, and salt (HFSS).
NEW DELHI: A majority of shoppers favour color code warnings on ultra-processed meals (UDFs) objects, in accordance with a survey performed by an unbiased company. The survey by Local Circle, India’s main neighborhood social media platform, claimed that seven out of ten shoppers favor pink, inexperienced or orange labels on packaged meals for a protected alternative.
The Food Safety and Standards Authority of India (FSSAI), beneath the Health Ministry, is contemplating a star ranking system for figuring out ultra-processed meals. But the survey confirmed that customers favor color codes as an alternative of the star ranking primarily based on the meals product’s sugar, salt, and fats content material.
An overwhelming 86 per cent of shoppers surveyed most popular e-commerce websites and grocery apps to determine processed meals with pink color. “The survey results confirm that 7 in 10 respondents continue to believe that front of the pack Label with a colour code is more effective than a star rating system to inform the Indian consumer about what they are consuming,” mentioned Sachin Taparia, founding father of Local Circles.
“Even if FSSAI were to proceed with its star rating system, the latest survey finds that 7 in 10 consumers want at least the ultra-processed foods to carry a RED label/bar on the Front of the Pack for easy identification,” he mentioned.
“A sizable consumer base of ultra-processed food, at least in cities, is using the eCommerce sites or apps to order groceries including processed foods without the benefit of full visibility to the package; over 8 in 10 of online shoppers of grocery believe that these ultra-processed foods must be identified with a red label or bar,” he added, including that if carried out such a measure will assist folks go for more healthy choices.
The findings are primarily based on 19,000 responses from shoppers unfold over 285 districts. A majority (64 per cent) of respondents had been males, and half had been from tier 1 cities. “We will escalate the survey findings to FSSAI, health ministry, and other stakeholders so that the pulse of the consumers is given due consideration as India finalises its rules for HFSS foods identification,” mentioned Taparia.
FSSAI is finalising Food and Safety Standards (Labelling and Display) Amendments Regulations 2022 referring to Front of Pack Nutritional Labelling (FOPNL) and excessive fats, sugar, and salt (HFSS).
