In a star-powered boost to India’s skilling ecosystem, Amitabh Bachchan has become the voice of the ‘Grow Here, Connect Here’ campaign. Targeting the Developed India resolve, this nationwide effort – launched by Minister Jayant Chaudhary – promotes the Skill India Digital Hub (SIDH), India’s premier unified digital learning platform with 1.5 crore users.
SIDH stands out as a mobile-first, AI-enabled powerhouse. It merges various government programs, delivers future-oriented curricula aligned with industry demands, and offers personalized pathways matching learners’ aspirations. Key perks include digital certificates, Aadhaar-linked verification, OTP access, and multilingual support spanning 21+ languages.
The announcement came at the India AI Impact Summit 2026 sidelines, amid warnings of rapid tech shifts. “AI, automation, and digital innovation demand that we skill every citizen,” Chaudhary asserted. The campaign aims to connect students, job-seekers, working professionals, and business starters to these resources.
Deployed via digital channels, social platforms, apps, and interactive QR points, it features inclusive imagery highlighting youth, women, professionals, entrepreneurs, and persons with disabilities. The message is clear: growth opportunities are for everyone.
Ultimately, this initiative advances lifelong learning and prosperity. By centralizing fragmented resources, SIDH eliminates hurdles, ensuring equitable access to credible skilling. With Bachchan leading the charge, India edges closer to becoming a self-reliant skills superpower, ready for global challenges.