Kerala’s Onam festivities resulted in record-breaking alcohol consumption, with sales exceeding 800 crore rupees. The Kerala State Beverages Corporation (KSBC) recorded sales of 826.38 crore rupees from their sales outlets during the Onam celebrations, held between August 25th and September 4th. Compared to the previous year’s Onam period, this represents a 6.38% increase. Furthermore, the day preceding Onam witnessed sales of 137.64 crore rupees, a 9.23% increase compared to the same day in the previous year.
