The Delhi High Court has handed Bollywood diva Kajol a decisive victory in the realm of personality rights, criminalizing unapproved use of her visuals and persona. This comprehensive order targets the scourge of AI deepfakes, echoing protections recently granted to her spouse, Ajay Devgn.
In its detailed directive, the bench commanded the deletion of all lewd and defamatory materials exploiting Kajol’s image. It further outlawed any deployment of her likeness in advertisements, products, or manipulated media via AI and deepfake tech, holding violators accountable.
Social platforms have become hotbeds for such infringements, with unauthorized celebrity deepfakes promoting scams or explicit fare. This trend, amplified by accessible AI, poses severe risks to reputations and fuels false narratives. Judicial interventions, including in Vivek Oberoi’s landmark suit, have established that such acts constitute grave offenses.
Kajol joins a star-studded list seeking redress. Ajay Devgn’s prior case dismantled rogue sites peddling his deepfakes. South cinema icons like Junior NTR and Nagarjuna, alongside Bollywood heavyweights Salman Khan, Amitabh Bachchan, and Aishwarya Rai, have all won similar battles.
This judgment underscores the courts’ role in navigating tech’s double-edged sword. By prioritizing personality rights, it fosters accountability in the digital ecosystem. For Kajol, a timeless talent with films like Dilwale Dulhania Le Jayenge, the ruling preserves her legacy against modern-day marauders.
Looking ahead, experts anticipate more such cases as AI evolves. Platforms must now bolster defenses, while lawmakers consider comprehensive reforms. Kajol’s case exemplifies how legal fortitude can tame technological overreach, safeguarding icons for posterity.