Madhya Pradesh is revving up its tourism engine with Queens on the Wheel 3.0, where Chief Minister Mohan Yadav personally launched 25 women bikers on a grueling 1400km quest to unveil the state’s hidden gems. Launched on March 7 from Bhopal, this initiative blends adventure, history, and women’s strength.
Renowned for its tapestry of forts, temples, and wildlife sanctuaries, MP attracts hordes of tourists yearly. Yet, Queens on the Wheel takes promotion to new heights – literally – with fearless riders showcasing destinations to international audiences. The bikers, a spirited mix from across India, embody the campaign’s spirit of audacity and promotion.
‘Madhya Pradesh is India’s beating heart: astonishing, splendid, and ever-alert to protect its daughters,’ CM Yadav proclaimed while flagging them off. Spanning seven days, the route promises thrills: ancient Sanchi, rock-cut Udaygiri, artisan Chanderi, Shivpuri’s landscapes, Kuno reserves, majestic Gwalior, poetic Orchha, and erotic Khajuraho sculptures. The grand finale awaits in Bhopal on March 13.
With infectious energy and impeccable preparation, these trailblazers will amplify MP’s allure while championing safety and self-reliance for women. This is tourism reimagined – on two wheels, powered by determination.