Holi preparations have transformed Muzaffarpur into a carnival of colors. From dawn markets to evening crowds, enthusiasm runs high for rang, gulal, and water fights. Leading the unusual trends? ‘Modi Masks’ – replicas of Prime Minister Narendra Modi’s face – that sold out rapidly.
In Chhata Market’s Holi wholesale zone, traders confirm the masks depleted 10 days prior. Reorders to Delhi hit a wall with suppliers citing exhausted inventories.
‘Demand was insane,’ remarked Irshad Ahmad. ‘Kids love the electric pichkaris and high-pressure models over old-school ones. Toys are diverse this year, but Modi Masks were the hottest.’
Amit Kumar highlighted the tech upgrade: rechargeable guns with tank capacities are dominating sales. A recent delivery of masks vanished swiftly, leaving shelves stocked with gulal and gadgets instead.
Muntu, a veteran seller, notes electric squirters as the season’s breakout hit. This Holi shortage tale blends festive joy with Modi’s cultural footprint, keeping conversations lively as celebrations near.