A wave of innovation is sweeping through Rudraprayag as women’s self-help groups dive into herbal color production, just ahead of Holi. From the serene villages of Jawari, Kumoli, Maykoti, Medanpur, and Ukhimath, these powders—free of harsh chemicals—are hitting shelves at the district HQ, local markets, and administrative blocks, captivating eco-conscious buyers.
Fear of skin damage from synthetic colors has fueled this boom. Sangita Kaparwan proudly declared, ‘We’ve crafted 100% natural herbal colors at 25 rupees each. No more worries about ruined complexions—buy ours for a safe splash of color.’ Monica Kaparwan revealed the magic behind it: ‘Sourced from our gardens’ flowers and produce, these colors are flying off the shelves due to their purity.’
The foundation was laid by comprehensive workshops from the National Rural Livelihood Mission and Rural Training Institute, teaching extraction techniques for spinach green, turmeric yellow, beetroot pinks, and marigold saffron. What started as skill-building has evolved into a thriving enterprise, sending a clear anti-chemical message.
‘Years of training have empowered these women to meet festival demands sustainably,’ said trainer Bhupendra Rawat. ‘Stalls are buzzing with sales as people opt for herbal over chemical.’ Institute head Anup Kumar reinforced: ‘Our programs cover myriad self-employment avenues, with festival specials like these leading the charge.’
This initiative heralds brighter prospects for Rudraprayag’s women, merging income generation with health advocacy. As Holi nears, it calls on everyone to support natural, swadeshi alternatives, painting a future where festivities heal rather than harm.