India’s Cricket Sponsorship Landscape Undergoes Transformation: Dream11 Out, New Rules In

Team India will compete in the upcoming Asia Cup 2025 without a title sponsor on their jerseys. This notable absence is a direct consequence of the government’s new Promotion and Regulation of Online Gaming Act, 2025. This legislation led to the exit of Dream11, the previous sponsor, as the law effectively bans real-money gaming. The BCCI reacted by terminating the contract with Dream11 and has adjusted its sponsorship pricing. Sponsors will now pay Rs 3.5 crore per match for bilateral series and Rs 1.5 crore per game in multilateral events, a slight increase reflecting the high value of sponsoring the team. In addition to the price increase, new regulations prevent companies in the real-money gaming and cryptocurrency sectors from bidding. Despite this, the BCCI anticipates substantial revenue from the upcoming deal. With the Asia Cup starting on September 9 and the sponsorship bid deadline on September 16, the team will play the tournament without a logo on their jerseys, a rarity in modern cricket. This situation underscores the changing environment in Indian cricket, influenced by governmental regulations, rising costs, and evolving commercial priorities. Traditional sectors such as banking, telecom, FMCG, and tech may become key players in future sponsorships. While the jerseys will be clean of logos, the players will remain focused on their performance. The value of associating with Team India has reached new heights.