Apple’s iPhone 17 series, set to be revealed at the ‘Awe Dropping’ event on September 9, 2025, is expected to see little to no price increases, according to a recent report. The iPhone 17 Pro may be the only model with a potential price increase of $100, likely due to increased base storage. This differs from earlier reports suggesting larger price hikes. JPMorgan maintains an Overweight rating for Apple stock, with a target of $255, and anticipates only “modest” gains from the launch of the new iPhone.
Analysts suggest that there are usually only a few surprises at the fall iPhone launch, since the supply chain often reveals hardware changes in advance.
The projected pricing is as follows: the standard iPhone 17 at $799, the iPhone 17 Pro Max at $1,199, the iPhone 17 Air (potentially replacing the Plus model) at $899 to $949, and the iPhone 17 Pro at $1,099, which reflects a $100 increase, possibly linked to greater storage capacity. Apple is expected to introduce updates to the Apple Watch, AirPods, and various artificial intelligence (AI) features.