Maruti Suzuki’s Ambitious SUV Push: 8 New Models, 50% Market Share Goal

Maruti Suzuki is gearing up for a major product offensive, planning to launch eight new SUV models over the next five to six years. This initiative is a direct response to a decline in its market share, which has dropped from 51.2% in FY19 to about 38.8% in the first half of FY26. The company aims to reach a total of 28 models and reclaim its dominant position of 50 percent market share. Suzuki Motor Corporation President Toshihiro Suzuki acknowledged the significant competitive pressures in the Indian market, labeling the pursuit of 50% market share as the ‘toughest ever’ challenge. The company’s strategy includes a commitment to developing appropriate carbon-neutral technologies, expanding production capacity to 40 lakh units annually, and catering to all customer segments with a diverse product mix.