If you use AI, take note: Meta will start utilizing your AI chats. This move aims to incorporate AI chats into targeted advertising on Facebook and Instagram. The implementation, however, has certain geographic restrictions.
**Areas of Exemption**
The use of AI chats for targeted advertising is intended to be global, except in the UK, South Korea, and the European Union. This decision is driven by privacy regulations, which restrict how companies use user data in these regions. About 1 billion users interact with Meta AI monthly.
**Content Restrictions**
Conversations on sensitive subjects like politics, religion, and health will be excluded from being used for targeted advertising. The approach showcases how companies are exploring strategies for monetizing free AI technology.
**Rollout Details**
Meta’s updated privacy policy will be effective from December 16th, according to TechCrunch. Users will be notified over the following days. While there is no immediate advertising plan, Mark Zuckerberg has hinted that it might happen.