Neha Marda, the face of beloved Indian TV serials, has emerged as a savvy entrepreneur with her brand ‘Fitku’. Taking a hiatus from acting after welcoming motherhood, she channeled a postpartum plight into a booming personal care enterprise, as revealed on ‘Shark Tank India’.
The trigger? An unrelenting body odor post-pregnancy that conventional products couldn’t conquer. ‘It demolished my confidence as an actress,’ Neha admitted. This intimate issue evolved into inspiration, leading to Fitku’s alum-based roll-on – a modern twist on grandma’s fitkari, promising safety and potency for all skin types.
On the entrepreneurial journey, Neha shared how her personal quest became a mission to aid women everywhere. ‘From my bathroom trials to nationwide shelves, this is for every mom reclaiming her glow,’ she declared. The product line emphasizes natural efficacy, steering clear of irritants.
Sharks grilled her on visibility and scalability, scrutinizing the role of her star power in driving sales. Neha defended the brand’s organic traction, blending her influence with robust consumer feedback.
Her small-screen legacy includes breakout role in ‘Saath Nibhaana Saathiya’, emotional depths in ‘Mamta’ and ‘Ghar Ek Sapna’, spiritual fervor in ‘Devon Ke Dev Mahadev’, and rhythmic flair on ‘Jhalak Dikhhla Jaa 8’. These credits built a fanbase now rallying behind her business.
Neha’s story redefines postpartum narratives, transforming a taboo topic into a thriving brand. Fitku not only combats odor but champions women’s empowerment, proving that life’s toughest moments can birth the most innovative successes.