Following a lackluster Ashes campaign, ECB CEO Richard Gould has outlined a strategic roadmap targeting redemption in 2027. Gould noted that the review process is not just about identifying what went wrong, but about building a sustainable winning culture. He highlighted the importance of domestic cricket in producing Test-ready talent and mentioned that the board would be looking closely at how county cricket can better prepare players for the rigors of international competition. The goal is to create a resilient squad capable of reclaiming the urn on foreign soil in four years’ time.
