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    Home»Tech»Paytm to Counter PIDF Scheme Closure with Stronger Sales Push

    Paytm to Counter PIDF Scheme Closure with Stronger Sales Push

    Tech January 23, 20261 Min Read
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    Paytm to Counter PIDF Scheme Closure with Stronger Sales Push
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    As the RBI’s Payment Infrastructure Development Fund nears its 2025 sunset, Paytm is mapping out a seamless transition. The firm informed bourses that intensified revenue streams and pinpointed sales initiatives will fully mitigate the scheme’s cessation effects.

    PIDF, aimed at fortifying digital payment ecosystems in lower-tier cities (Tier-3 to 6), Jammu & Kashmir, Ladakh, and Northeastern states, backs expenditures on critical hardware like Soundboxes and EDC terminals. Paytm is still accruing these incentives, which totaled Rs 128 crore for the half-year to September 30, 2025.

    The company anticipates no long-term hiccups. ‘Higher revenues paired with targeted sales efforts will compensate over time,’ stated One97 Communications. This resilience is backed by recent financial wins: tighter expense management, leverage gains, and consistent profit uplifts.

    Analysts are bullish too. Investec Equities’ latest note applauds Paytm’s offline supremacy—over 50% in Soundboxes, ~10% in physical POS, and 15-20% in online gateways. These positions, coupled with superior tech and merchant loyalty, grant enduring competitive edges and switching frictions.

    Paytm’s disclosure arrives amid its turnaround narrative, reassuring stakeholders of enduring value creation. With digital adoption accelerating nationwide, the firm’s infrastructure moat and strategic agility promise robust trajectories ahead.

    digital payments Fintech India Merchant Acquisition Payment Infrastructure Fund Paytm RBI PIDF Revenue Growth Soundbox Market Share
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