Congress get together to strategy social media influencers and YouTubers for normal elections

The political events have begun chalking out their methods and planning their election campaigns for the Lok Sabha elections scheduled to be held in 2024. In order to achieve most of the people and convey their perspective, the Congress get together has apparently chosen to strategy social media influencers and YouTubers.

Taking to Twitter, senior journalist Pallavi Ghosh acknowledged that the Congress is now reaching out to social media influencers and YouTubers to speak its perspective to the general public because the get together opines that the mainstream media will not be masking them.

“Congress now reaches out to social media influencers and you tubers to put its point of view as they feel mainstream media does not cover them,” Ghosh tweeted on Friday. It could also be famous that Pallavi Ghosh is a veteran Congress beat journalist, she is masking the Congress get together for a number of years.

Congress now reaches out to social media influencers and also you tubers to place its perspective as they really feel mainstream media doesn’t cowl them

— pallavi ghosh (@_pallavighosh) March 31, 2023

Interestingly, in April final 12 months, ballot strategist Prashant Kishor gave a presentation to Congress management outlining his plans to revive the get together from its comatose state and push them to a powerful exhibiting within the subsequent General Elections in 2024. The digital area, the place the Congress has constantly fallen behind the ruling Bharatiya Janta Party (BJP) regardless of seemingly making an attempt the whole lot, was one of many key precedence areas listed by Kishor in his presentation.

While Pallavi Ghosh in her tweet stated that Congress feels that the mainstream media doesn’t cowl them, Prashant Kishor had made an identical assertion in his presentation final 12 months. The ballot strategist had claimed that the mainstream media is ‘heavily’ biased in direction of the ruling get together including that Congress must develop its personal media ‘ecosystem’. 

PK had additionally emphasised taking social media influencers on board to push its narrative. He advisable the Congress get together to carry on board key district-level Facebook influencers with a minimal of fifty,000 to 1 lakh followers. Use stand-up comedians’ YouTube channels to publicize get together propaganda. PK additionally recommended that the Congress get together ought to develop a community of Twitter influencers to spice up hashtags on Twitter. Have a WhatsApp group in each village of the nation. Prashant Kishor, on one hand, accused the mainstream media of being biased in direction of the Bhartiya Janata Party, on the opposite, had requested Congress to develop a community of “ideologically inclined” information portals to push the get together propaganda utilizing the digital area.

Slide from Prashant Kishor’s presentation

Interestingly, throughout Congress’s Bharat Jodo Yatra, Congress chief Rahul Gandhi had interacted with many social media influencers and ‘independent’ journalists standard throughout social media platforms like YouTube, Instagram,  Twitter, Facebook, and so forth.

In January this 12 months, through the Yatra, Rahul Gandhi had reportedly informed a gaggle of journalists working YouTube channels that the mainstream media doesn’t wish to pay attention. “They (mainstream media) have already decided what they want to do and what not as if they know everything. So there is no point talking to them,” Rahul Gandhi stated.

The Bharat Jodo Yatra served as an instance of Congress’s shift in communication strategies, because it was reported that the get together had employed Teen Bandar, a Mumbai-based agency, to spice up the Bharat Jodo Yatra’s social media presence on varied digital platforms. YouTubers who primarily cowl sure States or districts have been enlisted for a “hyper-local approach.”

Rahul Gandhi who was not too long ago disqualified from the Lok Sabha following his conviction in a 2019 prison defamation case over his derogatory feedback towards the folks with the ‘Modi’ surname, has again and again made assertions that the mainstream media has been ‘compromised’.  A current instance of this was seen when the Gandhi scion lashed out at two journalists on March 25, merely as a result of they requested some probing questions on his conviction. 

No matter how strenuously, Congress chief Supriya Shrinate argues that Rahul Gandhi and the Congress get together’s social media fares significantly better than Prime Minister Narendra Modi and the Bhartiya Janata Party, the very fact is that the BJP ‘still’ manages to fare effectively in elections.