Prashant Kishor reveals why Mamata Banerjee modified from ‘didi’ to ‘beti’

The Bengal elections are in all probability essentially the most hotly contested Assembly Elections in current occasions. On the one hand, now we have the defender and reigning champion – Mamata Banerjee and on the opposite, now we have the formiddable reputation of PM Modi, Amit Shah, the BJP’s organisational energy and a wave within the favour of Hindutva.
Mamata Banerjee has been jittery for some time about dropping energy in these elections. The worry, the sheer worry was evident a lot earlier than the elections have been even introduced. Mamata getting irked on the harmless chants of Jai Shree Ram, her unbridled Muslim appeasement, her utilizing the state equipment to persecute those that don’t agree together with her and her terribly bitter rants towards PM Modi coupled together with her silence over the riots in Bengal have been all a sign.
But no matter her a number of drawbacks, Mamata Banerjee has all the time been a fighter. A girl who stood tall to battle for what she believed was hers. But one thing modified this election cycle. From a fierce fighter, she changed into a sufferer that wanted to be protected. Why did that occur? Did she lose her hearth or was it a method?
Prashant Kishor, Mamata Banerjee’s election strategist this election cycle has the reply for us.
Election strategist Prashant Kishor has revealed that there was a strategic motive behind altering Mamata Banerjee’s picture from ‘Didi’ to ‘Beti’. Speaking within the Idea Exchange occasion by the Indian Express, Kishor mentioned that when somebody is known as ‘didi’, folks are inclined to search for a ‘provider’ or the ‘protector’ in that particular person.
People believed “she is the almighty, she will take care of everything… so they were being defensive”. I’ve projected her because the ‘beti’. “you need to stand with her..she is under attack, and hence the slogan “Bangla nijer meye-kei chaye” (Bengal desires its daughter)”, mentioned the election strategist.

To counter the resurgent BJP in West Bengal, the incumbent Trinamool Congress occasion, below the steerage of ballot strategist Prashant Kishor, appears to have modified its ballot technique, repositioning the state’s ‘Didi’ (elder sister) to the ‘Meye/beti’ (daughter) of the state. The Trinamool Congress not too long ago launched a brand new election slogan in West Bengal: “Bangla nijer meye-kei chaye”, actually which means: Bengal desires its personal daughter.
And with that, the shift within the narrative turns into clear. The fighter ‘didi’ grew to become the daughter that Bengal must be shielded from ‘outsiders’. The goal was fairly easy – get sympathy and that sympathy would translate to votes. While Mamata has been on the forefront of essentially the most aggressive type of politics marred with violence by her occasion goons, the technique of Prashant Kishor to whitewash that picture of somebody who hardly values the lives of Hindus was to show her into the sufferer herself.
The incontrovertible fact that Prashant Kishor’s technique was to mission Mamata as somebody who must be protected by the folks of Bengal, is the proof of why the Nandigram drama was crafted.
Mamata Banerjee’ Nandigram farce
Last month, Banerjee had alleged that she was attacked by four-five males who pushed her, and banged on the door of her automotive, inflicting accidents to her. She had claimed that there have been no police personnel round her on the time of the incident, claiming it was a part of a deliberate conspiracy.
She and her occasion members had claimed that the assault was carried out to maintain her out of the election marketing campaign.
Eyewitnesses, nonetheless, fully trashed Mamata’s claims of being ‘pushed’ by some folks. They claimed that the whole account given by Mamata Banerjee was false and that it was an accident. They additionally mentioned that she was surrounded by police safety at that second, denying the declare by the CM that there was no police safety round her on the time of the incident.
Why Prashant Kishor craftily repositioned Mamata Banerjee from ‘didi’ to ‘beti’
Though this farce by Mamata Banerjee was quickly busted, the goal of the occasion was to obviously use the chance to mission the chief minister as a sufferer right here. It sought to make the voters really feel that the ‘daughter of Bengal’ is below risk in her personal state. It tried to evoke the voter’s sympathy for the ‘beti’ of the state.
Basically, when somebody is known as ‘didi’, it provides off an impression of an elder sibling who’ll take care of you, elevate you, information you, defend you and take you ahead. But the ‘beti’ identification evokes a totally completely different feeling and that’s precisely what Prashant Kishor has tried to do.
He seeks to make Bengal voters really feel that Mamata Banerjee is the daughter of Bengal, their very own daughter, and thus they should defend her and take care of her. Basically, the ballot strategist has performed TMC’s strongest card- Mamata Banerjee and craftily repositioned her from ‘didi’ to ‘beti’, all in a bid to garner the voter’s sympathy with a purpose to win the high-pitched ballot battle in West Bengal.