“We eat OATS. And People BET on champions”, Rajeev Bajaj’s brazen vanity in opposition to EV sector on show

The way forward for automobiles shouldn’t be gasoline, and legacy car corporations will likely be effectively suggested to start diversifying their merchandise. Not solely is the way forward for cars electrical, in the long run, nevertheless it may additionally even be Hydrogen-fuel powered. Several electrical car startups have come up all throughout India whose sole purpose is to provide Indian shoppers electrical automobiles. Particularly within the two and three-wheeler segments, Indian corporations are simply starting to untap the potential of the markets, and the need of Indians to purchase electrical automobiles. Naturally, legacy corporations which have traditionally shied away from innovation and modernisation are behaving like their pants are on hearth. They are taking sly digs at EV corporations and making grand fools of themselves whereas at it.Case in level being Rajeev Bajaj. The MD of Bajaj Auto was requested on the launch occasion of the brand new Pulsar about EVs and start-ups to which he mentioned he would slightly guess on BET (Bajaj, Enfield, TVS) and the reason being that legacy two-wheeler corporations have demonstrated their capabilities. What was actually distasteful about Bajaj’s assertion was the truth that he mentioned legacy car corporations are champions and so they eat OATS (Ola, Ather, Tork, and SmartE) for breakfast. He mentioned, “I’m going to bet on BET. BET means Bajaj, Enfield, and TVS. They are champions and they have a proved track record…We are champions and we eat OATS (Ola, Ather, Torks and SmartE) for breakfast.”Read extra: Rahul Bajaj – An previous Congress supporter, and previous Modi hater and a supremely smug particular personRajeev Bajaj additionally took a shot at Ola. He said that “among startups the biggest is Ola but they haven’t produced or sold anything. Ather we enormously respect.” What do champions eat for breakfast? For Rajiv Bajaj, it is OATS.Read: https://t.co/uMfTERJlF9 pic.twitter.com/mKh23wE0ah— BloombergQuint (@BloombergQuint) October 28, 2021Rajeev Bajaj Gets DemolishedMerely a day after Bajaj made such remarks in opposition to the electrical car startups, Ather – a Bengaluru-based electrical scooter start-up posted an image of an oats packet on social media with the caption – “Launching our new line of products for a quicker and smarter start to the day — OATs for champions Bowl with spoon. Recommended by experts.”Launching our new line of merchandise for a faster and smarter begin to the day — OATs for champions 🥣Recommended by specialists.#NationalOatmealDay pic.twitter.com/f8XMBQQ42k— Ather Energy (@atherenergy) October 29, 2021Ather successfully made it identified to Bajaj and all different naysayers that it has the aptitude of launching a brand new product line inside a day, whereas corporations like Bajaj preserve producing slightly substandard automobiles for many years. Meanwhile, Ola didn’t maintain again when it comes to hitting again at Bajaj both. It did, certainly, select the extra elegant method of responding.The Ola CEO, Bhavish Agarwal retweeted a tweet by a person (@haryanvi) that talked about how Bajaj Chetak shouldn’t be even within the competitors with Ola and Ather electrical scooters. The mentioned tweet in contrast the gross sales numbers of Chetak, Ather, and Ola e-scooters and highlighted the truth that how Ola Electric bought ~90k scooters in a single window even earlier than a single unit rolled out of the manufacturing unit whereas Ather bought 1,800 EVs in July alone.🔥 https://t.co/ovmRTVOZ35— Bhavish Aggarwal (@bhash) October 28, 2021Bajaj’s Slide into OblivionBajaj Motors has actually did not seize the heart beat of India. Bajaj Chetak was a family identify 20 years in the past in India. That was as a result of Indians had no selection, and needed to make-do with the unforgiving Chetak scooters which Bajaj manufactured. How these scooters become an actual ache for customers just some years after use requires no introduction. Still, Bajaj failed to enhance its merchandise and amenities. Its Pulsar did a good job, however once more, it grew to become successful at a time when all different bikes within the Indian market have been significantly dearer. Today, no one actually desires to go for a Pulsar. Bajaj resides in a false actuality. It doesn’t benefit from the standing it as soon as did inside India. Today, Bajaj is no one’s go-to two-wheeler selection. And if it doesn’t shed its undue ego quickly, Bajaj would possibly quickly run out of enterprise due to the very startups its MD is so casually jibing in opposition to.