Punjab Kings (PBKS) has redefined digital popularity in the IPL, emerging as the most-searched team on Google in 2025. This impressive feat places them above established rivals like RCB, CSK, and MI, indicating a significant evolution in how fans connect with teams online. Moreover, their global search ranking placed them fourth among all sports teams worldwide, highlighting a broad international appeal that transcends traditional cricketing boundaries.
The dramatic IPL 2025 season played a pivotal role in PBKS’s surge in online searches. Under new captain Shreyas Iyer, the team embarked on a memorable journey, reaching the IPL final for the first time in over a decade. Their spirited performance, even in the final against Royal Challengers Bengaluru, generated substantial global interest. Strategic team building also contributed heavily to this digital buzz. High-profile moves such as the record-breaking Rs 26.75 crore signing of Shreyas Iyer, the appointment of coaching stalwart Ricky Ponting, and the acquisition of key players like Yuzvendra Chahal, fueled considerable online discussion and searches throughout the season. Saurabh Arora, Chief Commercial Officer, credited this achievement to the team’s strategic vision of building a brand with which fans feel a genuine emotional bond. He highlighted that the stories, culture, and identity that Punjab Kings represents are what truly connect with supporters, driving their curiosity and investment in the team’s journey.